I help busy women break the yo-yo diet forever

By building a healthy relationship with food via my Food Freedom fatloss Framework

get your free beat the weekend binge guide today

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get your free beat the weekend binge guide today ❯❯

Meet the team!

adam donald (Head coach)

I’m an extremely passionate coach focused on helping you build a healthier mindset & relationship with food because I’ve been there before!

I’ve been in coaching industry for the past 5 years now.

I’m always striving to further my knowledge & education surrounding all things mindset, nutrition, health & fitness to make sure that the clients that I work with have the most up to date information, with unmatched support to help them excel at achieving their goals.

I want to help you understand how you can finally break the dieting cycle forever, and find an approach that’s sustainable, that fits INTO your lifestyle instead of BECOMING your life.

One that you enjoy, so you can stick to it forever without ever rebounding again!

Certifications

Are you?

Sick of feeling out of shape and lack confidence and self esteem?
Sick & Tired of constantly self destructing & completely sabotaging your hard work?
Constantly feeling like you’ve tried every diet under the sun, only to never find anything that works?

SOUND FAMILIAR? THEN YOU’RE IN THE RIGHT PLACE!

TRANSFORMATIONS

If you want to see some amazing results from people just like you, then have a look at what some of the team have achieved this year.

SEE ALL TRANSFORMATIONS

Would you like to

Wake up every day feeling energetic & bursting with energy?
Finally be able to get into the best shape mentally & physically without having to restrict yourself of anything you enjoy or spend hours in the gym?
Take back control of your life, break the never ending dieting cycle & live a life that you’ve always dreamed of?

Get started Now

Why CHOOSE my program

You want to finally get rid of the all or nothing mentality & find the balance you need
You want to improve your confidence & build a healthier relationship with food without the restriction
You want to finally find something that’s sustainable, that you enjoy so you can actually stick to it for the rest of your life

I specialise in HELPING people just like you!

I’m extremely passionate about my job & helping people just like you, I want to build a healthy & strong lasting relationship with all of my clients so I can understand their needs, goals & wants. So I’m able to design a specific and completely personalised & tailored approach to the health & fitness goals that fits into their lifestyle so you can finally find an approach that will last.

I’m not like other coaches.. My aim isn’t just to get you into a very restrictive & unrealistic diet & exercise routine.. My sole aim is to help you find an approach that works FOR YOU, that will set you up & change your life forever

I know first hand what its like to suffer mentally, to have a poor relationship with exercise, myself & around food.

We will take balance into the equation, so you can still live a very happy & fulfilled life, without giving up any foods that you enjoy, or having to restrict social events, your quality of life & set you up with habits that will last a lifetime

What i offer

MINDSET

SUPPORT

training

NUTRITIONAL

EDUCATION

Learn more about Programme

What THEY SAY

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What THEY SAY //

Callum

The program with Adam changed my life, I’m so much more educated now. I struggled in the past with losing weight when I thought I was eating “healthy” all the time. My goal was to look good in the end but had no idea how much better I’d feel mentally as well.
I used to get very anxious going to the gym, through the incredible support of Adam I’m now training 4/5x a week I’ve developed a healthier mind-set & relationship with food knowing that it’s okay to still do things I enjoy without feeling guilty & still reach my goals
It’s been such a learning experience, I feel more confident & much better both physically & mentally from starting the program.
I feel like a much better version of myself now can’t thank Adam enough
Nadine

Want to thank Adam for all his support and guidance over the past 12 weeks! I needed to lose weight after recently having 2 children. Adam has provided me with motivation, support, accountability and nutritional guidance over the past few months.
I only workout twice a week but I have 3.5 inches off my stomach where I carried most my weight and just shy of 1 stone off the scales. I still have a long way to go but im so pleased with my results so far!
I like that Adam is realistic in his expectations and doesn't make you feel guilty when youve had a 'bad' day or weekend. Instead he promotes a positive mindset and relationship with food and encourages you to stay consistent rather than 'give up or start fresh on Monday'. This has really helped me to stay on track!
Adam is very positive in his approach and treats you as an individual. You won't be disappointed!
Gillian

Working with Adam changed my life I loved the program. After having a baby I let myself go, I’m now 2 stone lighter, have the confidence to love my body again and I’ve never been in as good of shape through the guidance & support of Adam.
I developed a healthier relationship with food & know understand that there’s nothing off limits when it comes to reaching your goals, I was still able to live to have nights out & dinners and make progress.
I’d recommend working with adam to anyone who wants to not only to change how they look, but how they feel as well. He’s the best & couldn’t be any prouder of where hes got too!
Josh

I always associated working with a coach & calorie tracking with majorly restricting your diet and eating boring foods. Adam equipped me with the knowledge to make tracking easy, eating tasty meals and enjoying 'junk' food, developing a better relationship with food all while achieving my goals. His structured programme made it easy, and the knowledge he has shared with me will allow me to achieve my future training & nutritional goals, on my own or with further help from him. Best decision I have made with regards to my training.
Matty

I started with Adam burnt out through over training and uni assignments at the time. Training 6 days a week and seeing no progress Adam taught me the importance of the right nutrition plan & recovery has to achieving goals inside and outside of the gym.
I have lost a total of 14kg since getting the help from Adam . I can’t recommend him enough to anyone lacking knowledge or structure with their training/nutrition
I was able to achieve my goals whilst not missing out on social events although being talked out of the odd one lol Adam’s the most approachable pt I’ve worked with and only happy to help.
Buzzing for phase 2!!!